under blurbed

Turns out the gathered blurbs were not fulsome enough to please the publisher.

less of the same

You have written and published a dozen books and you are almost unknown among fellow poets, not to mention any greater audience. Is it not time to slow down, to re-set, and to see if you can find a strain of poetry that will be recognized?

flummery perfumery

You would think by now that the ink of blurbs would be infused with scratch-n-sniff perfumes.

didn't come out that way

After reading the blurb, I thought, he probably means what he says as praise.

flipped the script

In a book of poems by a known language poet I ran into a series of pages printed upside down. I thought at first it was a ‘dada’ move, but then looking at the page numbers it was clearly a printing error.