Another poetic requirement, necessary to emphasize since reading and writing became almost universal throughout the English-speaking area fifty years ago, is that every word must be given its full meaning. In commercial, scientific, and newspaper prose there is an increasing tendency to use words as mere counters, stripping them of their history and force and associations—as one might use a box of old foreign coins in a card game without regard for their date, country, face-value or intrinsic value. The creative side of poetry consists of treating words as if they were living things—in coupling them and making them breed new life.
—Robert Graves, “Preface to a Reading of Poems,” Food for the Centaurs (Doubleday, 1960)
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